BMW Logo Evolution & Secrets

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

BMW AG


Inside white and blue, bounded in black, with the letters B M W, for more than 90 years this is the symbol for complete driving pleasure.
But what is the inside meaning of this historical logo? BMW began with aircraft engines, followed by motorbikes and cars. Air craft engines are also the origin of the myth. Peoples think that the BMW logo is based on a rotating airscrew (rotating aircraft propeller). Origin of this interpretation is the cover of the BMW aircraft engine magazine. This picture is taken 1929. And the blue and white color is taken from Bavarian flag. Bavarian is the Germany state which is the company’s origin.

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