Apple Logo Evolution & History

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

Apple Inc.

Evaluation of Apple logo:

In 1976, Apple 1^st logo was designed by Ronald Wayne, which was literally a complex picture of Isaac Newton sitting under an apple tree. You know, along with Steve Wozniak and Steve Jobs, this Wane actually founded Apple Computer. Sad thing had happened that he thought Apple was too risky because of its slow sale, so he resigned from there with $800 (10% of the company stock!)
Steve jobs conceived that the slow sales of the Apple was for the exaggeratedly complex logo. So he decided to change that. He hired Rob Janoff to design a new logo and he made the iconic rainbow-striped Apple logo used from 1976 to 1998.

Apple President Mike Scott:
"the most expensive bloody logo ever designed"

Now lets find out the meaning of the bite on the Apple logo. The father of the modern computer science is  Alan Turing, who committed suicide by taking a bite from an apple mixed with Cyanide. I don’t know it is true or not, this bite of the apple is a tribute of Alan Turing.

In 1998, when Steve jobs returned to the company, Apple replaced the rainbow logo with a modern-looking, monochrome.

Figure out More »

Audi, BMW, Canon, Google, IBM, Microsoft, Firefox