Brand Name, Behind the Scene

	Sam Walton, founder of Walton’s Five and Dime, needed a name for the new retail chain of the new retail chain of super centers he was developing nationwide.
	Shortened from Southern Pacific Railroad Internal Communication.
	Taken from the logo, which represents the arm and hammer of Vulcan, the Roman god of fire and metalworking, which was adopted from the Vulca Spice Mills.
	Founder Dave Thomas named the company after his daughter Melinda, who was nicknamed Wendy.
	Shortened from Government Employees Insurance Company.
	Named after a character in Herman Melville’s Moby Dick.
	Taken from the nickname of founder Adlof Adi Dassler. His brother, Rudolf Rudi Dassler,went on to found his own shoe company called Ruda, which later became Puma.
	Shortened from Service Games of Japan, which originally imported pinball machines into American bases in Japan.
	From the founders’ names, Harold 'Matt' Matson and Elliot Handler.
	Named for the coca leaves and kola nuts originally used as flavouring.
	Named after founder Glen Bell.
	Taken from the Japanese word for when an opponent’s pieces are in danger of being captured in the game Go.(Not unlike the term check in chess.
	Combination of the Latin word veritas, which means truth, and the word horizon.
	Named from the digestive enzyme pepsin.
	Suggested to founder Richard Branson by a friend who claimed they were “complete virgins at business.”
	From the Danish leg godt, which means to play well.
	Stylized form of rhebok, which is an African antelope.
	Named for Adobe Creek, which ran behind the house of co-founder john Warnock.
	Changed from U-Tote’m in 1946 when new 7:00 am until 11:00 pm hours into effect.
	Originally part of the Echo Bay Technology Group. The URL EchoBay.com was already taken by a mining company based out of Echo Bay, Nevada.
	Named after the company’s first product, the ever-sharp pencil.

IBM Logo Evolution & History

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

International Business Machines Corporation

In 1911. The International Time Recording Company (ITR) and the Computing Scale Company (CSC) merged and they became appears as Computing-Tabulating-Recording Company (CTR). After few years later, when their business was booming, which made the company’s logo too restricted, and they formally changed their name to International Business Machines Corporation (IBM) in 1924 (14 Feb) and adapting the globe version of the IBM logo. Font: Rocco Letters

When the globe shape IBM logo failed to retain their caring image, the company changed its IBM logo to the newly adapted font Beton Bold and previous glove was altered to the simple lettering of IBM in 1947. In May 1956, Tom Watson Jr. took over the company as CEO after his father passed away and in steps to exemplify the new management and technological era, he hired the famous graphics designer Paul Rand, who replaced outline shaped logo by a more solid, grounded IBM logo, font City Medium.

In 1972, Paul Rand introduced a new version of IBM logo, solid letters were replaced by horizontal strips, which is representing Speed & Dynamism and  rendering an even corporate image and goodwill.

Now watch the total journey:

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Google Logo Evolution & History

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.
Google Inc.


In 1996, Lary Page and Sergey Brin (Stanford University, Ph. D Student) built a search engine as a research project. It was called “BackRub”, named for its ability to analyze ‘back links’ to determine relevance of a particular website.


Later it was renamed as ‘Google’. The word Google (from the misspelling og ‘googol’) refers to 10100 (1 followed by 100 zeros). Google’s first logo was created by Sergy Brin. And the current logo was designed by Ruth Kedar (Stanford’s consultant Art Professor) in 1999, used “Catull” typeface (current price $99). To celebrate birthday of famous peoples, holidays, special days and major events, Google drawn logos specially, known as Google Doodle, which are regularly drawn by Dennis Hwang.

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Canon Logo Evolution & Secrets

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

Canon Inc.


Canon Inc. is a world famous Japanese company known to most consumers for their manufacturing cameras, photocopiers, printers and camcorders.


In 1933, this company manufactured a new camera, named “Kwanon”. Kawnon is a Buddhist God, designated as God of Mercy. It has one thousand arms and flames. The first logo of this company embedded the image of “Kwanon” and named after that god.

The company came up with the new universally accepted name “Canon” in 1935. The current canon logo uses a custom-designed font, created by Gio Fuga. Canon red color represents energy, determination and business responsibility.

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BMW Logo Evolution & Secrets

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

BMW AG


Inside white and blue, bounded in black, with the letters B M W, for more than 90 years this is the symbol for complete driving pleasure.
But what is the inside meaning of this historical logo? BMW began with aircraft engines, followed by motorbikes and cars. Air craft engines are also the origin of the myth. Peoples think that the BMW logo is based on a rotating airscrew (rotating aircraft propeller). Origin of this interpretation is the cover of the BMW aircraft engine magazine. This picture is taken 1929. And the blue and white color is taken from Bavarian flag. Bavarian is the Germany state which is the company’s origin.

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Audi Logo Evolution & Secrets

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

Audi AG

Audi AG is one of the most renowned automobile manufacturing company, which deals with gorgeous and luxurious cars.

In 1932, four independent motor-vehicle manufactures Audi, DWK, Horch and Wanderer merge themselves to create a giant car manufacturer in Germany. After that they joined with NSU at 1969 and the present Audi AG is the root of these companies.

The four ring symbolizes the ancient four companies margining and conveying the constant efforts to strengthen bonds with their customers by manufacturing. The new logo introduced in the fall of 2009 on the 100th anniversary of audi, improves on the 3-dimensional aspect of the ring.

The name of the company is sort of a pun on ‘hoerch’, German for ‘hear’, named after its creator ‘Augush Horsh’.

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