A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.
Microsoft CorporationMicrosoft Corporation is a multinational computer technology corporation, which is now one of the leaders in software development, services and solutions for computer device around worldwide. This company also provides email services, publishes books and multimedia title and distributes electronic game system such as Xbox, computer peripheral and portable media players. Microsoft founded in 1975.Microsoft had started their journey with so called “Groovy Logo”, designed in 1975. This logo rendered glowing disco light and depict of the 70’s and 80’s era. After that, Microsoft adopted the so-called “Blibbet Logo” as second identity, which was green with a fanciful letter O, used until 1987..
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In 1987, Microsoft adopted its current logo, the so- called "Pacman Logo". The logo was designed by Scott Baker. The new logo has a slash between the o and s to emphasize the "soft" part of the name and express motion and speed.
But It was later rejected as the company’s hallmark in 1994, add a tagline with the previous one: “Where do you want to go today?”. In 2002, inspired by the just previous design, Microsoft now features the slogan: “Your potential. Our passion”, which reveals a strong voice of customer consummation and the brand’s fidelity.So, enjoy the total journy at a glance:Figure out More »
